One campaign, clear placement names
Create separate links such as yourshop-bio and yourshop-poster for the same destination. Comparing their clicks can tell you which placement drives activity. Clicks are not the same as unique people, enquiries or purchases.
Start with a working destination
- Open your product, menu or booking page on a phone.
- Create a short link with an alias your audience recognizes.
- Test the short link and include a clear call to action.
- Sign in before creation to manage the link in your workspace.
Do not hide misleading destinations or use short links for unsolicited messages. Explain where the link goes.
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